Landscapes Series Launch
We are thrilled to present a new year-round series of Lagers brewed exclusively with New York State grown ingredients. “Summer Landscape,” the first offering in the project, will release on Thursday, April 26th at 4pm EST in 16oz-4packs at our Garnerville brewery/taproom.
Agricultural, artistic, and philanthropic in nature; Landscapes is a multi-faceted project designed to highlight New York State agriculture, feature the work of a prominent local artist, benefit various non-profit organizations through the release of each Lager, and demonstrate our brewing abilities and love of traditional lagers.
Landscapes marks the most ambitious series we have endeavored to create utilizing one hundred percent of each beer's raw ingredients from New York State resources. We are honored to collaborate with and feature our artisan friends at Hudson Valley Malt and Pedersen Farms and their fresh local bounty in this first beer.
Landscapes also marks our first departure from our brand standard can art by integrating the work of local artist, neighbor, and friend Ursula Schneider. Some of her work includes evocative depictions of the Hudson River which are a perfect basis for labels for this series.
Summer Lager features Schneider’s “July Hudson River” painting, New York State grown Germantown Pilsner, 6-Row Malt, and Husk-on Malted Spelt from Hudson Valley Malt as well as Willamette and Glacier hops from Pedersen Farms.
We plans to host coooperative events surrounding the release of the Fall Lager, Winter Lager, and Spring Lager releases and donate 10% of sales from each Lager to various non-profits whose work aligns with the goals of the project.The first beneficiary of the Summer Lager release is Riverkeeper, whose mission is to protect the environmental, recreational and commercial integrity of the Hudson River and its tributaries, and safeguard the drinking water of nine million New York City and Hudson Valley residents.
Each new beer in the Landscapes series will release seasonally at the Industrial Arts taproom followed by limited distribution across New York State.
We hope you are excited as we are for this truly unique and local endeavor!
Summer Landscape can Release - thurs. April 26th at 4pm
Summer Lager features local artist, Ursula Schneider’s “July Hudson River” painting, New York State grown Germantown Pilsner, 6-Row Malt, and Husk-on Malted Spelt from Hudson Valley Malt as well as Willamette and Glacier hops from Pedersen Farms. 10% of sales will benefit Riverkeeper whose mission is to protect the integrity of the Hudson River and its tributaries.
16oz-4pack cans will be available Thursday, April 26th at 4pm at our Garnerville Taproom.